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< Daya Karam Studios < ENVIRONMENTS

/ Oracle OpenWorld Pitch

2007

Design / Concept

Internal Contractor

For the OpenWorld identity pitch, I created a custom typeface that drew out the concept of Oracles strength originating from it?s network of partners, customers, employees and products.

Each letterform represented the building of those networks, and by tilting their axis on a plane, further exemplified Oracles growth in the market and movement towards the future.

The photography style was themed for aerial shots in order to bring a more global element to the visual theme of the event.

Image / Custom Drawn Typeface
Image / Bus Shelter Poster
Image / Truss Banner
Image / Truss Banners
oow_8.jpg
Image / Tent Graphics